Free Visibility Checker · 30 seconds · no sales call

Can customers
actually find you?

Type your business name and postcode. We’ll check what Google knows about you, and tell you straight. No card, no meeting, no sales pitch.

Free Visibility Checker

30 seconds · no card · you get the score either way
Add it and we’ll email the full list of what to fix, in order. Leave it blank and you still get your score.

No card. No obligation. We don’t spam.

Try one:
What we look at

Three questions. That’s it.

The same three questions every business gets judged on before anyone spends a penny with them.

1
Can customers find you? — 40 points
2
Do they trust what they see? — 35 points
3
Can they book, buy or sign up? — 25 points

Not sure what you’re even looking for? Read what small businesses actually want — and what they get sold instead.

Checking

Having a look…

    Your result

    Result

    Before we score you

    Did you mean this?

    We looked for that name at and found nothing. We did find this, close by:

    We could not find you

    We couldn’t find you on Google automatically.

    We looked for at and Google returned nothing. That does not mean you have no profile — it usually means Google has you under a slightly different name.

    Open Google Maps, search for yourself, and copy the name exactly as it appears. If nothing comes up there either, that is the answer — and it is the cheapest problem on this page to fix.

    0OUT OF 100
    Find you

      Trust you

        Buy from you

          What’s costing you work

          The specific faults we found, worst first.

            One email. The list, and nothing else.

            Your biggest fix

            Sort it →

            One-off. No subscription. No meeting.

            Or fix something else
            How the score works

            No black box.

            You should know how a number about your business was arrived at. Here it is.

            Where the data comes from

            We query the Google Places API for your business name and postcode — the same index that decides what appears in Google Maps. We read what a customer would see: whether a listing exists, whether anyone has claimed it, your rating and review count, opening hours, phone number and website.

            We do not scrape, we do not guess, and we do not sell what we find. Results are cached for thirty days, which is both Google’s own limit and the reason this tool is free to give away.

            How the 100 points split

            Eleven checks. Each one is a fact we can see on Google or on your website, not an opinion. Here is every one of them, with the points it carries.

            CheckPoints
            Find you — 40
            Google Business Profile exists15
            Profile claimed and verified10
            Website listed on the profile8
            Own domain, not a free subdomain7
            Trust you — 35
            Review count — 0 / 1–9 / 10–24 / 25–49 / 50+0–20
            Average rating — under 3.5 / 3.5–3.9 / 4.0–4.4 / 4.5+0–10
            Trading status confirmed operational5
            Buy from you — 25
            Phone number published10
            Opening hours set8
            Website loads over HTTPS7

            Two checks are banded rather than pass/fail, because reviews and ratings are not yes-or-no questions. The bands are published above — you can work out your own score by hand and it will match ours.

            What it can’t see, and where it can be wrong

            If you have no listing at all, we may find nothing. That isn’t an error — not being findable is the finding. Businesses trading under a different name to the one you typed can also be missed, so try the name exactly as it appears on Google.

            We can’t see how good you are at the job, and we don’t pretend to. A brilliant plumber can score 20. That’s precisely the problem worth fixing.

            Who built this

            Award-winning. Battle-tested.

            You should know who wrote the scoring and why any of it should carry weight.

            Sarah Penn

            Co-founder & CEO

            Sarah has spent twenty-five years building and running businesses, including taking one from a standing start in 2009 to three international offices and clients in the Fortune 100. She works on strategy, tendering and the awkward commercial questions most owners avoid.

            Business Woman of the YearASI Hot 25 Keynote speakerTender specialist

            Andy Thorne

            Co-founder & Creative Director

            Andy runs delivery: search, websites, Google listings and the things that decide whether a business gets found. His work has run at Froch vs Groves 2 on Sky Sports and been covered on brianmay.com. He built and currently ranks Southend Cleaners at number one for its main local search term — the same methods described on this page.

            BPMA Best Use of Social MediaAward-winning Sky Sports · Froch vs Groves 2

            Why we’re worth listening to — and where we got it wrong

            Between us: over 25 years in business, more than ten industry awards, three offices at our peak, and clients ranging from one-van operations to the Fortune 100.

            And one very public failure. Outstanding Branding was ours, and in October 2021 it went into voluntary liquidation. We had an offer to buy it and we turned it down, because we were certain the best was still to come. Certainty is not a forecast. That is ours to carry, it is a matter of public record, and we would rather you read it here than find it yourself.

            It is also the reason this page tells you to spend nothing until you have used up the free wins. We know exactly what it feels like to be sold something you did not need.

            Written and fact-checked by Andy Thorne and Sarah Penn. Last updated 1 September 2026.
            Prices and figures verified on that date. If something here is out of date, tell us and we’ll fix it.

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