Why this one first
Somebody looking for a plumber in Leigh does not open a browser and read websites. They type what they want, they look at the three businesses Google puts in a box at the top with stars next to them, and they ring one.
That box is the map pack, and what decides who is in it is your Google Business Profile — not your website, not how long you have traded, not how good the work is.
It is free, Google runs it, and most small firms have never filled it in past the name and the phone number.
What usually goes wrong
The profile exists but the primary category is wrong, so Google never offers the features that go with the trade. The service area is blank, so a business that covers four towns shows up in one. The services are blank, so the profile says nothing about what is actually sold. And the photographs are three years old, taken indoors, in bad light.
None of that is difficult. It is just fiddly, and it is nobody’s job.
What the categories really do
Google decides what your profile can even show based on the primary category. Change it and whole sections appear or disappear — booking, menus, products, the questions box. Pick it by what you want the listing to DO, not by what sounds closest to your trade name.
That is the single most common thing we change, and the one with the most immediate effect.
See where you stand first
The free Visibility Checker scores your Google presence out of 100 in about thirty seconds. No card, no call. If the profile is the thing holding you back, it will say so.
Run the free check →Photographs, and the bit nobody mentions
Every photograph taken on a phone carries the position it was taken at, written into the file. For a trade, those are customers’ houses.
We re-encode every image before it goes anywhere near a public listing, so the location data is gone and the picture is the right way up. That is not an extra — it is the only responsible way to handle photographs taken on someone else’s doorstep.
What you get
- The profile created from scratch, or an existing one claimed back if somebody else set it up and left
- Primary and secondary categories chosen deliberately — the primary one decides which features Google even shows you
- Opening hours, service area and the services you actually sell, written out
- Your website and booking route wired in, so the listing sends people somewhere you own
- Photographs added and named properly, with the location data stripped out of them first
- A short written handover of what was changed and what to keep an eye on
Get my Google Profile sorted — £29.99 →
What this is not
- It is not a monthly retainer. One payment, and the profile is yours
- It is not a guarantee of a ranking. Distance from the searcher is a big part of local ranking and nobody can change that
- It is not review-buying. We will set you up to ask properly; we will never write one
Common questions
What is a Google Business Profile and do I need one?
It is the free listing that shows your business on Google Maps and in the local results — name, hours, photos, reviews, phone number. Yes, you need one. It is the single highest-return thing most small businesses have never properly filled in.
How quickly does it make a difference?
Profile changes — hours, categories, service areas, photos — can shift your local ranking inside a fortnight. That is far faster than website work, which is a three to six month job before you see real movement.
I already have a profile. Is this still worth it?
Usually yes, and the common faults are the same every time: the wrong primary category, no service area set, a handful of photos from four years ago, and services left blank. The categories alone change which features Google offers you.
What if I work from home and do not want my address public?
You can run a service-area profile that shows the area you cover without publishing your address. It needs setting up that way deliberately — it is not a switch you flip afterwards without consequences.
Do I own it afterwards?
Yes. It is registered to you, and we hand over the login rather than holding it. Ask every supplier you deal with that question, because plenty will not answer it straight.
The rest of what we do
- Digital Health Check — £9.99
- DIY Fixes — £29.99
- Domain and Email — £39.99
- OG Does It — £69.99
- OG WIN · Direct — £200
- OG WIN · Growth — £500
- OG WIN · Partner — £1,000