Paid for the target, not the hours
An hourly rate rewards the wrong thing. It pays for attendance, it makes a long job look like a good month, and it gives nobody an incentive to finish.
Goals are agreed in writing at the start and reviewed every three months against what was promised. Miss them and you can walk.
That sentence is the whole product. Everything else is how we get there.
Why only one
Because a business with six priorities has none, and because the first one usually unblocks the rest. A firm that fixes its quote follow-up finds the marketing problem it thought it had was a conversion problem all along.
If you genuinely have several that have to run together — tender readiness, brand, keyword development and sales at once — that is Growth, and we will tell you so rather than stretching this one over it.
What the monthly note says
What was done, what moved, what did not, and what is next. Including the months where the honest answer is that something did not work.
A progress report that is always positive is a progress report nobody reads.
It starts with a conversation
There is no checkout on this one deliberately. Tell us what you are trying to change and we will tell you honestly whether this is the right tier, a cheaper one-off job, or nothing at all.
Talk to Outstanding Group →What you get
- One goal, agreed in writing at the start, in words specific enough to be measured
- The route to it mapped, so you can see what has to happen and in what order
- Execution, not just advice — the work gets done rather than handed back as a list
- Written progress against the goal every month, whether it is good news or not
- A checkpoint at three months against what was promised. Miss it and you can walk
What this is not
- It is not sold by the hour, so you are not paying for meetings
- It is not everything at once. One goal is the point — if you want several running together that is Growth
- It is not bought from a page. There is no buy button on purpose: we will not take £200 a month without knowing what we are aiming at
Common questions
What counts as one goal?
Something specific enough to know whether it happened. “More customers” is not a goal. “Twelve commercial enquiries a month by March, from a standing start” is.
Is there a tie-in?
It is agreed in writing with an agreed end point, and reviewed every three months against what was promised. Ask for the current notice terms in writing before you start — and hold us to giving them to you.
Why is there no buy button?
Because we will not take £200 a month off you without knowing what we are aiming at. A subscription that starts before the goal exists is a subscription with nothing to measure it against.
What if the goal turns out to be the wrong one?
Then we change it, in writing, and say why. Quietly carrying on against a goal nobody believes in any more is how consultancy gets its reputation.
Who actually does the work?
Sarah Penn and Andy Thorne. There is no account manager between you and the people doing the thinking. Sarah handles business strategy, tendering and growth; Andy handles the digital side — search, sites, systems and automation.
The rest of what we do
- Digital Health Check — £9.99
- DIY Fixes — £29.99
- Google Profile Setup — £29.99
- Domain and Email — £39.99
- OG Does It — £69.99
- OG WIN · Growth — £500
- OG WIN · Partner — £1,000