Three of the top four results are not websites
Type your own trade and “Southend” into Google on your phone and look at what actually fills the screen. Above the blue links there is a map with three businesses under it. That map is most of the clicks, and it is not won by having a better website.
It is won by a Google Business Profile that Google trusts: a category that matches what you really do, hours that are right this week, a service area that is a real area rather than “Essex”, your services listed one by one, and photographs taken this year rather than in 2019.
A firm with a scruffy website and a perfect profile beats a firm with a beautiful website and a half-finished one. Every time, locally.
Most people selling SEO in Southend will quote you for the website, because the website is the expensive thing. Start with the listing. It is cheaper, it moves faster, and on a local search it is worth more.
Start by finding out
The Digital Health Check is £9.99 and takes about thirty seconds to run. It tells you what is wrong. What you do about it is then a decision you can actually cost.
Check what’s wrong — £9.99 →The other half is agreement
Google reads your name, address and phone number wherever it finds them — your site, your profile, an old directory entry somebody made for you years ago. When those three disagree, it has three versions of you and no reason to be confident about any of them.
Nothing tells you this is happening. There is no warning and no red mark on a dashboard. The phone is simply quieter than it should be and you put it down to a slow month. It is the single most common fault we find, and it is invisible from the inside, because you already know which number is the right one.
What it costs, all of it, on this page
The Digital Health Check — £9.99
The measurement. About thirty seconds to run, and it tells you what is wrong rather than what we would like to sell you. Start here; everything below is a decision you make after it.
DIY Fixes — £29.99
Your faults turned into jobs, in the order that matters, with the clicking written down. The work is not hard. It is fiddly and it is nobody’s job, which is why it never gets done. What is on the list.
OG Does It — £69.99
The same list, with us doing the doing. One payment, one pass, a written note of what changed. What we fix.
Google Profile Setup — £29.99
If there is no profile to fix in the first place, that is a different job and it starts from nothing.
OG WIN — from £200 a month
One goal, agreed in writing, with monthly progress against it. There is no buy button on that one deliberately: we will not take £200 a month off you without knowing what we are aiming at.
You do not need all of them. Most firms need the first and one of the next two.
Why we will not promise you first place
Because the promise is worthless and you already know it. Nobody controls where Google puts you, and anybody who says otherwise is selling a coincidence in advance.
What can honestly be promised is smaller and more useful: you will be told what is wrong, what it costs, what it is likely to change and how long that takes — and when the answer is that your money is better spent elsewhere, you will be told that too, before you spend it rather than after.
The target is not a perfect score either. It is being ahead of the three businesses currently sitting above you on that map, and that is usually a much shorter list than people expect.
Local, meaning actually local
Outstanding Group Ltd is registered in Southend and works across the SS postcodes — Westcliff, Leigh, Shoebury, Thorpe Bay, Rayleigh, Rochford, Hockley, Benfleet. The company number and the registered office are at the bottom of every page on this site, which is worth checking on anybody you are about to pay.
Being local is not a marketing line here. It means we know that Nelson Street and Nelson Road are two different places at opposite ends of town, and that putting the wrong one on a listing is exactly the kind of quiet fault that costs a firm its map position. It means when somebody says the High Street, nobody has to ask which one.
If you want the short version: find out what is wrong for £9.99, and decide after that.
What you get
- A measurement before a sale — what is wrong, in plain English, for £9.99
- Every price visible on the page, including the ones you will not need
- Work on the things that move a local ranking, in the order they move it
- A written note of what changed, so you are not taking it on trust
- Somebody in Southend who will say when the answer is do nothing
What this is not
- It is not a retainer by default. Most firms here need two hours of work, not two hundred a month
- It is not a rebuild. If your website is the problem we will say so before taking money, not after
- It is not a promise of number one. Nobody who makes that promise can keep it, and you should hear that from us first
Common questions
How much does SEO cost in Southend?
Ours starts at £9.99 to find out what is wrong. Fixing it is £29.99 if you do the work from our list, or £69.99 if we do it. Ongoing work against an agreed goal is £200 a month and starts with a conversation, not a card. Anybody quoting you a monthly figure before they have looked at your listing is quoting a habit, not a job.
How long before I see anything?
Profile and listing work tends to move inside a fortnight, because Google re-reads a profile quickly. Website and content work is a three to six month job. If somebody tells you both happen in thirty days, they are describing the invoice, not the work.
Do you only work in Southend?
We are in Southend and most of our work is SS postcodes — Westcliff, Leigh, Shoebury, Thorpe Bay, Rayleigh, Rochford, Hockley, Benfleet. The work is the same anywhere; being local matters because we know which town somebody means when they say the High Street.
Can you guarantee first place?
No, and neither can anybody else. What we can tell you is what is holding you back, what it costs to fix, and roughly how long it takes. A guarantee of position is either a coincidence being sold in advance or a term nobody intends to honour.
Do you do backlinks?
No. We submit to five directories we can do properly and automatically, and that is the whole of it. Two hundred thin listings with slightly different versions of your address is the opposite of what Google is looking for — it is a fault, bought deliberately.
The rest of what we do
- Digital Health Check — £9.99
- DIY Fixes — £29.99
- Google Profile Setup — £29.99
- Domain and Email — £39.99
- OG Does It — £69.99
- OG WIN · Direct — £200
- OG WIN · Growth — £500
- OG WIN · Partner — £1,000